HV HELICAL PILES

There was no previous site to migrate or improve, and no web visibility in their region or anywhere else. Every requirement had to be gathered rather than inherited — what they actually sell, which project types are worth bidding, and what separates a qualified lead from a tyre-kicker.

The brand had to do two things at once: read as reliable construction — the thing a homeowner or GC needs to trust before calling — while foregrounding the engineering that makes helical piles distinct from a poured foundation.

That's where the torque-readout detailing and industrial-spec art direction come from. A generic contractor identity would have said “construction” without ever saying what they actually do.

Most contractor sites end at a generic contact box. This one is a qualification instrument.

Fifteen helical-pile-specific fields capture what a bid actually needs: pile count bands, project type (boardwalk, dock, pier), and whether the lead arrived through a Techno Metal Post referral. Conditional logic reshapes the form around the visitor's role, so a homeowner and a general contractor aren't asked the same questions.

Two details matter more than they look. Site photos come off phones, and a 19 MB image bounces off Vercel's ~4.5 MB request body limit — so images are downscaled in the browser before they're ever sent. And urgency routing flags “urgent repair needed” submissions in both the subject line and the email header, so a failing foundation doesn't sit behind three routine estimate requests.

Submissions POST to /api/contact, get re-validated server-side, and go out through Resend to the company's sales address with Reply-To set to the submitter, so replying just works. There's no database and no third-party processor holding the leads.

The tradeoff is deliberate and worth stating plainly: email is the only record. There's no submission dashboard and no lead history without net-new work — the first thing to revisit if volume grows.

For a contractor bound to a service area, local search is most of the game. Google Business Profile is claimed and set up — the foundation for surfacing in map results and regional queries.